Sunday, July 4, 2010

Try On Report - Light Up Tank - Nice but Pricey!

I tried on the Light Up tank today. It's a very cute and comfortable lightweight tank...but it's $68!! For that price, it needs to be super awesome and for me, it's not. For the past year, I've been buying a lot more tanks that I can wear my own bra under and this tank does not give me enough support by itself. For busty women, it's on the lower end of support. It's more supportive than a Power Y but it's no Deep V or Push UR Limits. The top part was pretty snug - more snug fitting than a Power Y -  and I squished out over the sides. You might want to try the next size up. It also dips fairly low in front, particularly when you bend over, and after my experience with the boobshow All Out tank, I'm not into flashing that much cleavage at the gym. The straps were comfortable, wide, and supportive. The belly part is looser fitting. I liked the elasticized bottom and it had a really nice feature which lululemon might want to think about incorporating into all its luxtreme tops - it had gripper elastic on the inside of the hem to help it stay in place. The gripper band was clear and glittery so if your shirt accidentally flips up, it's kind of cute looking. I tried on the Wish Blue and the Pig versions. Make sure you get the cups in the Pig version because it reveals all your dimples. If this tank came in a singlet version where you could wear your own bra underneath, I might consider it, even at $68. It's a very cute, flattering design and if the built in bras offer you enough support and you are in the market for a lightweight luxtreme tank, then you might want to look at it. They didn't have the Light Up Jersey for me to try on.

I went to both the Irvine and Newport Beach stores today. I ended up getting a Lime and Coal Run: Swiftly tee for $34. Irvine had all their Run: Swiftly tees at $34 (and quite a few sizes in Lime, Tang Light, and Silver) but Newport had them at the same price they were in Loot at $39. I also got a pair of charcoal Vita Crops for $9 at the Newport store. They are strictly for around the house loungewear but how could I pass them up for $9.  The educators seemed to think the new line will arrive in the stores this week.

Oh yeah, neither store had the Run: Zoom Singlets marked down to $39 like the Santa Monica store did. However, they also sold a lot better here than the SM store. Both the OC stores only had a couple of the tanks left. Anyway, it just goes to show it pays to visit multiple stores if you have them in your area. I am dying to run up to the El Segundo store now to see what they have marked down.

Lululemon, Cycling, Golf, and Men

I guess I should read the Lululemon blog more. I had read a blurb on Facebook a day or so ago about someone seeing a Lululemon logo on Team Saxo Bank but that didn't really register with me until my husband started watching the Tour de France yesterday. Anyway, Lululemon is a sponsor of the team and it seemed kind of puzzling to me why they would spend the big bucks to sponsor this team. The prominent right butt cheek position of the logo - perfect to always be in the sights of  the camera chase cars - has to be expensive. The reasons the blog give don't really ring true - cyclists cross train and lululemon makes great gym clothes and to bring yoga to cyclists. They should just own up and say they want to be associated with a sport that has an upper class following. It also doesn't hurt that (road) cycling has a certain European allure which also appeals to the upper class.

Also, maybe Lululemon is trying to get into cycling clothes. A little googling discovered they also sponsor a women's Wells Fargo cycling team. I dunno, so far their initial offering of clothes, the Light Up tank and Light Up jersey are underwhelming. The tank looks a bit low cut so you will flash lots of cleavage when on the bike and the jersey is available in rather dull color schemes. The shorts may be nice but I'd have to see them in person and check out the chamois, seaming, and leg band before I could comment knowledgeably. I have to say Lululemon's recent quality problems with seams coming unraveled and bleeding dyes would make me think twice about plunking down $80 or so dollars for a pair of bike shorts from a company that has no history of making cycling clothes.

Anyway, since I like European things and once dabbled in the elitist sport of road cycling, I kind of like the idea of Lululemon's sponsorship of a major cycling team.

Lululemon also seems to be making in-roads on men's golf, another upscale sport. They had photos of a a pro-golfer, Ryan Moore, wearing a Lululemon Golf Tech tee and Kahuna pants:

My husband's ears perked up (for a change, he's just not a fan of lululemon for men) when I told him about a golfer wearing lululemon in a major tournament. I went immediately to the luluemon page to show him the golf shirts. I then came up with this photo of the Golf Tech shirt:
My husband then commented he wasn't keen on a shirt that would showcase his nipples. Unfortunately, this model has rather prominent nipples and they show up in most every shirt:

I think Luluemon should find a different model, or at least apply a little photoshop to retouch the nipples out of the photo. It's just not an appealing look.