Thursday, April 27, 2017

Lululemon Launching New Enlite Bra May 2 (Updated)




Fit and detail reports are starting to filter in about the new Enlite bra that lululemon is launching on May 2. The new bra is made of Ultralu, has a bonded underband, built-in cups, and a stitch-free two-row hook-and-eye back closure. Though it's supposed to be for larger-busted ladies the sizing stops at 36E/38DD. The price is reported to be a hefty $98. Early fit reports says the recommended fit chart is off so start with your regular bra size (band/cup) and go from there. The bra is supposedly a real bear to get on and clasp. Additionally, one person reported her educator instructed that the bra is hand washable only. 

Update - Ms. Anon was kind enough to share (thank you!!!) some of her close up photos of the new bra with us:







Update #2: Photo of a Marvel Enlite:



29 comments:

Anonymous said...

Hahaha, yeah, no. Bonded band for $98? Sweat in that thing five times and it's going to be separating - probably part of why it would be hand-wash only. I feel like this is destined for WMTM solely based on the price - it's easily $30+ more than comparable bras from other brands. Seems like a lot of hype. I'm a 32DD/E and never loved the Ta Ta Tamer, and this one just looks like too much work at entirely the wrong price to bother.

Anonymous said...

I just read Kit and Ace is closing all the stores in the US, focusing on online sales. http://www.theglobeandmail.com/report-on-business/clothing-chain-kit-and-ace-closes-stores-outside-canada/article34819585/

Anonymous said...

Will it also need to be dried in a gentle breeze?? I'm already rolling my eyes at a pricey sports bra with glued seams that needs to be babied. I need my sports gear to be more durable.

LuluAddict said...

@ anon 1:36 pm - I saw that! Consensus is prices were way too high and quality not that great.

@ anon 1:26 pm - It definitely looks like too much work and totally agree about the hype. I hate bonded anything (don't even get me started on LLL's new trend of just laser cutting sheets of elastic for straps - hello frayed edges) and I'd much rather go with a bra from Panache or Moving Comfort (now being branded under the Brooks name).

LuluAddict said...

@ anon 1:49 pm -I'm literally laughing out loud. OMG, too funny. I gave up hand washing clothes years ago. No one has time for that nonsense.

Anonymous said...

I don't think I'll pay $98 for the bra.

CatepillarInTraining said...

I have to be honest, I saw that sneak peek on instagram and thought it had the ugliest back I had ever seen. Is LLL seriously telling us they couldn't come up with something that looks a little better than the old lady bra my 70 year old mother wears? I can't even imagine trying to get that thing on and off, much less trying to clasp it.

Anonymous said...

I don't know if it's just me but when my bra has clasps, I turn it to the front, clasp it, then turn it around. I don't understand why you would have crisscross straps on a sports bra that are attached and then add a clasp. Those types of bras are almost impossible for me to get on. Because of shoulder injuries, I don't have the flexibility to clasp from the back. All other brand clasp sports bras are similar to regular bras -- like Nike. I don't mind the price point if it's a good bra.

Anonymous said...

Lulu sales people are always telling me "gentle cycle, hand wash, Hang to dry, dry in cool temp for 10 minutes then hang to dry, wash in mesh bag, cold water blah blah blah. I don't have time to deal with doing this for gym clothes. For crying out loud ! I just washand dry my stuff ! I won't buy anything that takes this much effort to clean.

Courtney Kahn said...

In concept, it sounds great. Looks more complicated than anything I've dealt with but if it comfortable and supportive I'd test it for running. Clearly, there is a market opportunity in super comfortable supportive bras!

Anonymous said...

You can really see the round outline of the cups in this bra. It looks like she's wearing push up cutlets! Not a good look IMHO.

Anonymous said...

Agreed on all points above. Price, too funny! Bonded seams, please. In a bra? I can't stand them in anything and everyone knows they do not hold up. They are probably going to get wrecked just trying to get that bra on and off. There are going to be reviews of on/off and one wear, wrecked, you know it!

Hand washing: 'nonsense' is exactly the right word! Bras go in a net bag and hang to dry. Other delicates also go in net bags. I have really great ones now from Muji. (I have clothing that is dry clean only and that's where it goes.)

The only thing I was happy to see is that the Vinyasa scarf is back. I might be old to this news but I just got an email on Mother's Day gifts and there it was, and four versions on the site (Canada). Other than that, my spending is down, down, down. I even got the black Rest Less Pullover/LS on markdown. That's kind of the only thing I was eyeing before I really start moving to other brands.

Anonymous said...

I'm not surprised. I placed one online order. Stuff was overpriced garbage and since the stuff I bought was "on sale" it was final and not returnable. They made no effort to make a first time customer happy. I used the size cart to order my correct size and was informed "oh, didn't you read the fine print? If it's a "contoured fit" you need to size up. Yea... Thanks. Maybe that should have been in the description. Also, all the tops I bought, either black or grey were see through... No matter if I wore a nude bra, or black bra. I dropped an embarrassingly $200. Never again. It was 3 tops and a dress. The dress was ok.

Anonymous said...

It looks like it offers pretty good support, though the price is steep. I don't get all the hate against handwashing though - over in Asia handwashing undergarments is still quite common since they are known as "delicates", and before the washing machine, everything else was handwashed as well.

Anonymous said...

Re: CatepillarInTraining...

I can't fathom spending $100 on a sports bra that won't last an eternity, but the design is actually good for a lot of us who underwent a lot of weightloss. I have a good amount of deflated skin in the upper-side back-armpit area, and I'm always looking for sports bras that cover or "support" that bit so it doesn't spill over and jiggle. If it takes a grandma bra, then that's what it takes! Just not one that's $98...

Anonymous said...

@Anon 7:56 - Because 'delicates' isn't usually referring to something with 'sport' in the name. Hand washing something you're expecting to sweat in extensively and wear for intense activity is unreasonable. Hand-washing 'regular' bras is normal; hand washing sports bras is not.

janine57 said...

Why but why? For the lulu name? It's not cute,yucky bonded seams? Give me moving comfort. I paid extra cuz lulu was cute. Hard to justify it now.

CatepillarInTraining said...

@anon 3:30 I've lost 160 lbs so I feel you- I've got a lot of skin to hold in- I don't find it necessary to wear an overly complicated giant strapped bra!

LuluAddict said...

@CatepillarInTraiing - Wow and congrats on the 160lbs!!! The Strap It Like It's Hot had a lot of back coverage/support and was way cuter than this bra. I wish they'd just re-release that. It's the only shelf bra, as a DD, I can run in.

Anonymous said...

I'm barely a B cup, but I'm really in awe of that complicated bra that looks like the bra version of a straight jacket. I feel I have no justification to comment, since his bra was clearly constructed for more endowed gals, but I know that my DD friends are mostly happy with the Tata Tamer. It costs less and has no bonded parts (yuck on that, I would never buy anything with bonded seams). I guess time will tell if the market really needs this $95 wonderbra.
As to Kit and Ace, I'm so not surprised. I ordered from them twice, just tops and a jacket on sale. All their tops were see-through, except the cotton ones. The black jacket was all right, except it is bleeding white down. Even on sale, I find their stuff's quality is not up to the prices Kit and Ace is charging. It's especially galling to call the fabric technical cashmere, since there's so little cashmere in the garments. Sounds good, but don't get fooled...This company was wise to retreat from the foreign markets, where these kind of prices command a much higher quality. It is also true that, in the long run, as online selling gets more sophisticated, most brick and mortar stores are destined to die out.

Shadowy Lady said...

That pricing is ridiculous. And it still doesn't even come in F cup which is my size. I like that they are trying but for now I will stick with Panach sports bras. I recommend that brand for ladies bigger than DD.

Anonymous said...

Wow congrats! It's a lot of hard work.

Anonymous said...

wow super FUGLY bra. $98?? LMFAO!
I'm a 34E and no way I would buy that ugly bra.

Anonymous said...

And it's also shady there are no reviews for kit and ace. Glad I didn't order! Don't like sheer tops.

Anonymous said...

I'm a b cup so wouldn't be buying this anyways, but I personally dislike the back- looks like it would dig into the shoulders and make it difficult to run/ do any impact activity, which is presumably what it was made for.


Re kit and ace, I found some of their items to be pretty nice. Namely, their men's clothing, which fit me better. Their other stuff was super thin, fell apart easily, and anything that wasn't black was see through. Salespeople were among the snobbiest I've encountered. They also took 1 month to process a return. I won't be shopping there again.

Kristen Davis said...

I agree!!!! It's a shame that the bra is very unattractive. It looks like the bras from the 1930's. Might as well wear a paper bag

Anonymous said...

Yogasmoga is also closing or have closed most of their stores, they also filed for bankruptcy recently.

M

Anonymous said...

Bought it today, I'm usually a 34D but found the 36D more comfortable. No impact when bouncing at all. Say what you want about the design, it does a great job.

Carol Kreck said...

I'm wearing it now. May never take it off because it was almost impossible to get on. 34 C.