Wednesday, August 24, 2016

Shill Product Reviews on the Website?

Suspect review for the Fast As Light Bra

(Text for those with old eyes, like me:

Life Changer!
Hey Guys! This bra is an absolute life changer. I am a 5 foot nothing, C-cup with a super broad back and this bra is perrrrfffectttt. Not only is it comfy-as-f, the finer details are so nice. The built in bra portion is perfect and the extra fabric that turns it into a crop-top is amazing for those crazy high-energy spin classes! Honestly, the price was a little scary a first, but after I put it on and fell in-love, I knew why. Worth every dollar - my new go to!)

Suspect review for the CRB II

(Text: Thank you for changing the fit!!!
I was feeling the need to spruce up my wardrobe with some fun and cute tanks and this year, I found myself close to a lulu store with an hour to kill. Although, I've tried this style tank on before, I'm sure glad I couldn't resist the mini hounds camo emperor blue black pattern and grabbed it to try on again! They fit me now!!! Previous versions were WAY too slim and long on me. Not just the bottom hem, but too long in the straps, which in turn made the neckline way too low. It was so slim, it would not only enhance my mom belly, but display every single detail of my body. I couldn't understand how many absolutely flawless 6'2" women that the previous version would actually work for. But, I am only 5'0"... So I can only speak for petite women. I'm usually a 4 in lulu tanks, and got a 4. Love the print and the fabric is breathable as always! I can see wearing this with black speed shorts to run in, with jean shorts to the beach, or even under a black cardi, leggings and boots to work. Love it! Thank you lulu!!!!)

Authentic rave review for the Strap It Like It's Hot Bra

Text: BEST BRA for bigger busts!
PLEASEEEE BRING THIS BRA BACK with different colors! I have tried many of lululemon's bras ( Ta Ta Tamer, and Energy to name a few) for support, but Strap It Like Its Hot tops them all! I am a natural 32 E, and bought a size 6, I like it tight. This has been my go to bra for running. It really works for my smaller frame (5'3'') and bigger bust. Definitely keeps me locked in with no movement, even with a heart rate monitor on. I have bought one in every color and would highly recommend it. I like it so much more than Ta Ta Tamer- it has the same amount of support but tends to hold my breasts together rather than separating and it just looks cuter!)

There is an ugly new trend on the lululemon website these days - shill reviews. I don't know if lululemon told the educators to hype some of the new releases or is just having staff write reviews but a number of reviews on some of the newest items strike me as incredibly inauthentic. I've developed a pretty good ear for authentic reviews (and blog comments), whether it comes to clothing or Yelp restaurant reviews (pro tip - if a review talks extensively about the friendly staff and cute decor it's compromised) and it's obvious there is inauthentic hype about some of the newest items. Lululemon built its reputation through organic grassroots support and now it's trying to astroturf enthusiasm. Pathetic.

Peek Cool Racerback II, Peek Energy Bra, and More

lululemon peek-energy-bra back-at-it-again-tank splatter-tight-stuff-tight
Peek Energy Bra, Back At It Again Tank, and Splatter Print Tight Stuff Tights.

lululemon  peek-cool-racerback-ii
Lavender Dusk Peek Cool Racerback II

lululemon  splatter-tight-stuff-tight

lululemon  splatter-tight-stuff-tight

lululemon  splatter-tight-stuff-tight
I'm really surprised lululemon sent this jacket (Runaway jacket) back to stores. It came out back in January 2015, though the price is $30 lower this time around. Shown with Splatter print Tight Stuff Tights.