I got a tip last night that Sea Wheeze participants were getting an email on Thursday with some sneak peeks of the Sea Wheeze line and there would be some news about how the store was going to work this year. The
FAQ has been updated and there are going to be runner's only hours for the store from 7 am until 9:30 am and then the general public will have access at 10 am:
Lululemon did a very good job of locking down the brunch after the first year to make sure all runners, even the super slow ones like me, got the post-race brunch so I have high hopes they will be able to successfully control access to the store. Unfortunately, I don't think the general public really amounts to a huge number of the early birds but every little bit helps.