I am starting to develop a strong dislike ofthe new product photo styling/poses. I like to see two basic photos when I shop on line - a straight-on front view and a straight-on back view. A side view is a nice bonus but not required. This series of photos for the new Grain Ace Spot Running in the City Tank has none of these - it has a hunched over angled front shot, an angled back shot with an arm covering the back of the tank (hey, is that mesh on the high-sweat-area middle of my back? I think so) and a view of the armpit. Because I really care about the armpit of a tank. I really can't understand why lululemon thinks these are an improvement over the old photos:
The old-style photos are fine and convey a lot of information about the product, or at least they don't obscure information about the product. Other than the lighting and the failure to pair items that really pop the pieces or up-sell coordinating pieces, these are actually great photos.
Turn a little more towards me, honey.
Nice 'action' shot.
Who thought this looked good together? These two pieces have two completely different tones when it comes to style, I just don't see how you even consider mixing them. On the bright side, the jacket is styled nicely in the banner photo but lululemon doesn't mess around on the banners.
The new Back Pack It Jacket. I like the front a lot but the back pleats are kind of odd. It's $169 in Australia so I think it'll hit our side at about $158.
A very interesting tank - to me - the new Pedal to the Medal singlet. It's made of silverescent circle mesh (love this fabric!!) and what looks like silverescent (it could be sheer luon but I doubt it) to me. I am not a fan of the color blocked scheme, though. I'll probably order a black one if we get it tomorrow. I wouldn't mind the Alarming one but I already bought the What the Sport Mesh SS in Grapefruit and I am not that big a lover of orange.
New Pedal to the Medal Short Sleeve top. This one is made of silverscent. I love this material but I definitely like the v-neck and longer sleeves on the What the Sport Mesh SS better. However, if it comes in the right color, like Peacock, I'd get one to try. This is coming in Alarming, Black, and Angel Wing.
New colors in the Adjustable All Sport SE bra.
New Pedal to the Medal 7/8 Tight. I am not a fan of the color blocking but I like the Ace Dot ones.
New mesh Baller Caps. These definitely have potential.
Grain Ace Dot Energy Bra (I prefer my White/Black Ace Dot Energy) and Alarming Energy Bras.
New Narrow Bold Stripe Top Speed Crops. I'd really love to see a full-on front view of these crops but THERE ISN'T ONE. More on the crappy new web photos in another post.
Grain Ace Dot Running in the City Tank. I saw this in the store this weekend and I am not a fan of the Grain background in this print - it's just a blah color.