Patience Pant, Training Tough Crops, and More

The Ombre Seamlessly Street crops.

Jeweled Magenta What the Sport SS and Iris Flower Space Dye Twist Inspire Crops

All Tied Up Tank and Iris Flower Pleat to Street Skirt

Training Tough Crops

To and Flow Wrap and Patience Pant

Tranquil Swiftly LS and Pretty Purple Tracker Short

Shady Palms High Times and More

The wild new Shady Palms High Times Pant.

Lullaby Runbeam Hoodie, Iris Flower Swiftly Tank, and Floral Backdrop Blue Denim Top Speed Crop.

Pistachio/Black Swiftly Tank

Girlfriend Tee, Bali Breeze Free to Be Wild Bra, and Silver Fox Cyber Stripe High Times

Tranquil Blue Swiftly LS and Printed Gray Speed Shorts

Comments on the New Website Model Photos

You might not have noticed (unless you are on the website as much as me you probably didn't) but the model photos for the Tranquil Blue SS Swiftly were switched out over the past few days. The photo on the left is the original photo at last week's upload and the one on the right is the new version. In tonight's upload, quite a few new products sported this new styling which I assume is part of the website revamp this is supposed to start this summer. Here are some more examples of the new photo style:

What's being conveyed here? Is she winded? Cramping up?

Rubbing her aching back?

Close ups are key - good for showing the pattern detail.

Is this a real life position? What information is this telling me? It's hiding the details of the design and fit.

I want a full-on back view. 

What information is this photo telling me about this jacket? This is a useless photo.

I definitely like the brighter lighting, but I can't say I like the farther distance. I also find the poses odd. I don't understand what the photographer is going for in a lot of the photos. Honestly, it all continues to look very amateurish. The girl in the Dashing Purple top looks like she is in pain in some of her photos. The loyal lululemon customer - the one who once she discovered the brand has been sticking with them through these past few crappy years - takes her athletic clothing seriously. She is willing to pay extra for performance, functionality, fit, design, and comfortable fabrics because it allows her to forget about her clothes and focus on her workout. These photos convey nothing about athleticism (one reason is the female models aren't particularly muscular). They're quirky. They're cute, I guess. I think they'd be ok for a casual brand but I don't think they work for the performance stuff. More importantly, they don't convey much information to me. I want to see closer full-on front and back views, particularly if there is a print or pattern, and the design and functional details, such as cord tunnels or thigh pockets. I want to see the inside of the bags. I honestly feel a bit insulted by these photos. Give us photos that convey information to make a shopping decision. Give us photos that sell us the clothes. I don't think these are those photos. 

Before you could order off the website, lululemon would post new items on their website and then tell you to visit the store. They would post front-only invisible people in the pieces. I actually don't mind these types of photos at all. I find it easy to imagine myself in this type of photo and they give me a great idea of the fit and look the designer was going after.