|What's being conveyed here? Is she winded? Cramping up?|
|Rubbing her aching back?|
|Close ups are key - good for showing the pattern detail.|
|Is this a real life position? What information is this telling me? It's hiding the details of the design and fit.|
|I want a full-on back view.|
|What information is this photo telling me about this jacket? This is a useless photo.|
I definitely like the brighter lighting, but I can't say I like the farther distance. I also find the poses odd. I don't understand what the photographer is going for in a lot of the photos. Honestly, it all continues to look very amateurish. The girl in the Dashing Purple top looks like she is in pain in some of her photos. The loyal lululemon customer - the one who once she discovered the brand has been sticking with them through these past few crappy years - takes her athletic clothing seriously. She is willing to pay extra for performance, functionality, fit, design, and comfortable fabrics because it allows her to forget about her clothes and focus on her workout. These photos convey nothing about athleticism (one reason is the female models aren't particularly muscular). They're quirky. They're cute, I guess. I think they'd be ok for a casual brand but I don't think they work for the performance stuff. More importantly, they don't convey much information to me. I want to see closer full-on front and back views, particularly if there is a print or pattern, and the design and functional details, such as cord tunnels or thigh pockets. I want to see the inside of the bags. I honestly feel a bit insulted by these photos. Give us photos that convey information to make a shopping decision. Give us photos that sell us the clothes. I don't think these are those photos.
Before you could order off the website, lululemon would post new items on their website and then tell you to visit the store. They would post front-only invisible people in the pieces. I actually don't mind these types of photos at all. I find it easy to imagine myself in this type of photo and they give me a great idea of the fit and look the designer was going after.