Sheer Lemon Tracker II Shorts. Also shown are Cadet Pretty Palm, Wee Wheezy Plaid, and Bleached Coral.
Sheer Lemon Swiftly with the Wee Wheezy Plaid Tracker II Shorts. I tried these shorts on yesterday but I swear this is the same plaid pattern as last year's Sea Wheeze registration shorts and I didn't care for the baby pink/blue version.
Jeweled Magenta Wee Space and Slate Reflect Dot Luxtreme Tamer Headband
Slate Mesh Bangbuster
Bruised Berry Groove Shorts
Bleached Coral and Wee Wheezy Speed Shorts
 |
| Bleached Coral Hustle and Bustle Tank and Dart and Dash Shorts |
26 comments:
I wasn't a fan of the wee wheezy plaid print either. There's just something off about it. Maybe the black contrast against the pastel colors? Or maybe I'm just over plaids even though I only have the sea check plaid speeds from last year.
Got my rollin' with my om'ies tank today. Surprised how TTS it was. I bought a size down just in case and it is definitely going back. Unfortunately, the aquamarine is pretty sheer in the back. But it's pretty so I'll suck it up and hope it doesn't go on WMTM. I hate that!
I like the sheer lemon swiftly tech. It's so pretty!
How come nothing new was uploaded to the WMTM section??
I feel so confused. Is it Thursday? Was WMTM supposed to be up last night? Where was it?
Is anyone else experiencing a delay from last week's upload? I'm on the east coast and still have not received my order! It usually takes a week. I just checked the tracking and apparently the package was shipped from Washing to Oregon to Maryland then to Kansas!!
http://finance.yahoo.com/news/10-brands-disappear-2015-172428388.html?soc_src=copy
Not much of a shocker but went and checked my local store and all the odd trendy and un-lulu like pieces were all on markdown. (all the crop tops, high waisted shorts, most "and go" items).
Otherwise there really wasnt much in store, it seemed empty, all the crazy patterned wunder unders all in stock too (thinking a lot of catch and releases there).
Hoping theyre clearing out space for new better items!
I see a few new items this morning in WMTM. Last night there was 29 in the US side and now there are 35. I have no idea when they got uploaded but sometime after midnight west coast time.
@ anon 10:41 pm - Interesting article. I assume by disappear they mean be bought out by someone? I can't imagine it's going to fold.
Lol, Yahoo's 2014 list totally nailed it. And by nailed it I mean was 100% wrong.
http://finance.yahoo.com/news/ten-brands-that-will-disappear-in-2014-181419498.html?page=all
Oops - 90% wrong. Leap wireless merged with ATT in 2013.
@ anon 11:13 am - Yeah, I wonder how far lululemon is going to push the trendiness thing. Are they going to dig in their heels until their older customers start buying elsewhere due to lack of the product THEY want and younger ones start buying the trendy stuff (um, aren't young people underemployed these days and/or burdened with massive college debt? And don't they prefer the cheap fast fashion brands like H&M?) OR will lululemon dance with the ones that brought them - the people who made the brand - athletes/weekend warriors that want functional, gorgeous activewear that sometimes can be pressed into casual wear?
If I want trendy wear I am not going to buy lululemon. First of all, I don't think their trendy designs are really that great. They try but I don't think their designers have that great an eye for proportion/style. The stuff is in blah colors, odd materials (UPF?) and shapeless. I also don't think the trendy designs are all that practical. I cannot use that Get It On Blouse for running. So, what am I going to use a $98 UPF top for that I cannot run in? If I was a big hiker I guess I could justify it but if it was for work, I can buy a real designer brand with better styling for the same money or a fast fashion brand for less money.
I do like when they bring trends into the athletic wear, like floral prints into Cool Racerback tanks or Inspire crops. That is their strength and they should go back to that. I don't mind the foray into the trendy &Go stuff but it seems like the bread and butter run/gym stuff has suffered as a result.
i can only speak to who is buying lulu around the country, but i can tell you that in nyc, lulu has a huge market towards the post-college early-professional age group. it seems that just about every girl in their 20s/early 30s in NYC is wearing lulu. (mind you, i see older women wearing lulu as well in nyc, but just saying that there is a large consumer segment of younger women wearing it as well). fact is, to live in nyc you have to have a certain amount of disposable income. combine the younger demographic, with the fashion-forwardness of new yorkers, and the trendier pieces do (fairly) well here. still probably not as well as staples like WUC and CRBs, but I see a lot of ladies walking around the city in the trend pieces lulu puts out - i've even been guilty of it a few times
@ sophia - for sure, there is definitely room for the trendy pieces but I think lululemon also has to work on their gym/athletic wear and making the next core item that people want to collect multiples of. They also have been slacking on summer run jackets this summer. I think they really dropped the ball on UPF items for run this summer by bringing out only the Waterbound hoodie and re-releasing the leftover RunBeam LS. They should have had Run Beam LS and SS in the current color palette. I like the Run Beam stuff a lot and was looking forward to getting another LS but they didn't put anything out. The Get It On blouse is totally useless as a functional athletic piece.
@lulu addict - oh i agree with you. i was especially missing the UPF stuff (i really like it for summer backpacking trips). i was just saying that at least here in nyc the demographic for lulu DOES seem to fit the trendy pieces that lulu is putting out. (because i hear time and time again on this blog how lulu doesn't know their audience, and no one wants to dress like a 25 year old - well in nyc there are LOTS of 25 year olds wearing lulu). i'm sure elsewhere in the country, the consumer demographic is a bit older, and nyc is probably the outlier.
I agree with sofia, I also live in NYC and I spend a lot of time in eastern long island and I see more lulu now than ever inside and outside the gym.
People are also wearing all the funky fashion pieces as casual wear. When I run with the NIKE run club, which is huge (at least 40 people), a lot of the runners are wearing lulu, it wasn't like that 2 years ago.
The same goes for sailing, but mostly the tops are worn, like the swiftly, power Y and scoop necks, so I guess it depends on where one lives.
M
There are WUP and WUC in savasana camo 20cm new black/soot/black on the US site for any one who is looking....
Are you planning on updating the men's fashions on this blog as well?
I'm a guy and I just discovered Lulu from my wife, and I've been buying quite a lot of it for myself as well.
I agree with sophia. Lulu is BIG in my city. Literally every gym or studio I go to nearly everyone is decked in lulu. And it's mostly young professionals. Young professionals have pretty significant disposable income. And less obligations. For me, I'm 24, and working full time (corporate marketing) and I typically buy lulu every week. I have extra money because I don't have financial familial obligations. It's just me. Any money after bills goes to lulu (or whatever) lol. That said, I would like some more core pieces, I've been in desperate want for more speed shorts and flowy tanks.
I agree with your comments LLA, overall.
As for LLL making it/selling in NYC and certain other cities, great. But you can't build a brand or keep a brand's strength on that demographic alone. I personally cannot see how some of these trendy items (&Go for example) are knocking sales out of the park for them. I highly doubt it. Like someone else said, the &Go line was all on markdown tonight at one of my local stores, and there was quite a bit of it. I'm in a major city (Toronto) which is fashion forward and it's also not cheap to live here. There are lots of young 20 somethings from all backgrounds here, but this trendy stuff is not flying off the racks. Here the younger set goes for the more "disposable" stuff like H&M and Forever 21, OR they are going for the real designer names. It's from one end of the spectrum to the other and no doubt they mix and match. I know firsthand that they will pay $300 for a pair of jeans and lol even when they don't have the money, somehow they find it so they can get those jeans.
@ anon 2:57 pm - I've been neglecting the men's stuff lately. I'll try to add some more in.
I hear what you are all saying about the &Go/trendy items but it's still a niche segment of the lululemon customer base - and it seems that attention to the core product/core competency, i.e., clothes for athletic pursuits, has been lacking and that is what is hurting them the most now - They have NO compelling product at this time. They need to be working on the next item that people want to own 75 of (e.g., speed shorts, CRBs) or at least 3 or 4 of (i.e., the next Gratitude Wrap). Based on the problems they currently have, it doesn't really appear like they have a lot of manpower to spare so it seems to me that time spent on the &Go can better be spent on the stuff that appeals to the most people. OR, fixing quality problems. And, if they aren't going to innovate, reach back into their vault and dig out old favorites. I get they want to seem trendy and of the moment, keep themselves relative design-wise, but the &Go seems largely a miss, based on the second offering, and is diverting needed resources.
Furthermore, since the &Go is a big hit in NYC I wonder whatever happened to plans to open a Lab there. That is where they can play a lot design-wise without impacting the main product line.
I think blaming the &go line for the scarcity of good new designs is misplaced. It takes LULU about 9 months to take a garment from design to shelf. That means what you are seeing now was created (or not) in the gap between old & new management. Is anyone surprised that the last dregs of Day's tenure should be so uninspiring? We should see the fruits of new management's direction later this fall ( depending on how long it takes to settle in.) They are not yet responsible for product mix. Day may be gone, but her tenure is still limping along.
I get it (being trendy) but it is still odd to me that LLL would go for trendy/passable items from items that are more classic and durable. As LLA said, they're not even doing both. Do the trendy stuff sure but keep great athletic stuff coming. True it's probably resource allocation. Yet, how many of us are loyal to the brand because we have this (jacket, wrap, top, pant, crops etc.) from such and such year, that has lasted and we still love and wear, AND we still want more? AND we probably don't need more? It's true some of us may sell/rotate out but there are items that are keepers and again, we still want the new, most ladies do. I have a friend who really doesn't look for more once she's set with her workout gear (mostly nike, adidas, but she has LLL too) with a few shorts, crops, tops and I kind of admire her. Then again, I think if she had more time to shop it might be another story.
Here in Michigan LuLu is everywhere. What I notice most are the teenagers/highschoolers that are wearing Lululemon ....some are athletic but some because it's the "in thing". Parents are buying Lululemon for the teenagers and teenagers are spending their own earned money on Lulu also.
I have been narrowing my Lululemon collection down to just keeping the older 2010 and later items. I am often stopped an asked about the older pieces especially my Yogini Wrap dress
@ anon 9:17 pm - I totally get that and I don't blame the Potdevin leadership for what is out now - I am holding out hope that the fall and winter will bring good things. The thing that kind of puzzles me is that this winter had so many cute prints come out in Wunder Unders - Milky Way, Beachscape, Black Camo, all the piques - and the Dip Dyes in the Practice Cotton fabric and the roll down WUs - so many goodies. My bank account was reeling over all the "must haves" and then it dried up in an instant and we are in the desert of design right now. Not so much in bottoms but definitely in tanks and jackets.
Post a Comment