Thursday, March 20, 2014

Parallel Stripe Wunder Crops Back in Stores (To Size 10!), Also Macro Micro Inspires are Back - Is this the End of the Scarcity Model?


The Parallel Stripe Wunder Under crops have made a reappearance in stores (in size ten, too) so it looks like there was a second production run made. I know these are so December 2013 but since they didn't make them in size ten the first time around I made sure to get a pair today. Now I have to think about what to do with the pair of eights sitting in my drawer. ;-)

The Macro Micro Inspires are also in stores so if you missed them the first time around, now is your chance to get them.

It seems like lululemon is changing it's release model somewhat. We've seen some past-season pieces pop up in the stores - the Runbeam longsleeves from last summer are the latest example. We're now seeing red hot items getting second production runs and everyone has noted a lack of cohesiveness, if you will, in the seasonal palettes. For example, we've recently had Camouflage, Beachscape, Milky Way, and Petite Fleur as four recent prints and their associated coordinating solid colored-pieces that are totally stand alone and won't work together (e.g., fatigue and lullaby). I don't think I mind this at all. I know everyone is really loving the all the print bottoms and pretty much draining their bank accounts, not to mention crashing the website on a weekly basis, to acquire each of them. As for making second production runs of super popular print bottoms, I don't think I mind too much as long as the production runs stay fairly small and/or the great prints keep coming. The more lululemon blankets us with great prints the lower the chances some other woman in our same class will be wearing the identical item. 



42 comments:

Anonymous said...

Any angels who could send me the Camo WUP sz 4 please please please?

kilo whiskey said...

Because of the change in production, it has been difficult to find pieces that coordinate together. For example; I purchased the inspires with vintage pink. Then Lulu only released a few vintage pink tops and never proud red basics like a crb in vintage pink, cadet etc. so I feel like I have partial outfits in various colorways/patterns.

Abby said...

It's a risky move for Lulu to do this, however, I think it's necessary, at least for the time being, in order to put a stop to some of the ebay madness (ie. I recently saw a Camo Rise and Shine for over $400 US)!

Anonymous said...

Camo fluer jackets also are back In stores!

Anonymous said...

This is exciting news. Maybe the new CEO had a hand in this.

Now if we could actually get things that we ordered!

I would get both of these if I could find them in store or order from the website. Although, I have to say I would prefer the run days in the parallel stripe.

Stephanie said...

I'd be more than happy to buy those 8's off your hands!!! :)

Here's my email: parkins.stephanie@gmail.com

Anonymous said...

Carefully replace the size 10 tag with your 8's, then return them saying they were mislabled, as clearly the inside tag says they are 8's. Use your new receipt and there you go!!

Anonymous said...

This is good news for me. I will definitely not be buying as much if I know they may or may not come back. This will definitely put a kink in the resell value.
I buy new because I know that I can get a decent price for the old…but if Lulu re-releases then the I can not justify buying more…because I know I need no more……I am glad need to get off the Lulu bandwagon anyways whew!!!!

Anonymous said...

I know Lullabye is bit deep with olive camo print, but try a lighter shade of blue (polar haze or cool breeze, even hthrd lavender). I love olive with light blue.

O/T I called about my two orders I placed Mon nite. GE confirmed yes, the orders were in the lulu system.

She said all orders this week have not shipped out. They need to fix whatever technical disaster on the western front they apparently have.

She also told me about the pricing error on the &GO dress. I will only be charged $128!!! So psyched. I was willing to pay $198. Clearly a severe case of addiction.

Kimberly said...

I picked up a pair of parallel stripes yesterday as well. I thought it was a fluke or a pair that was left behind from december but I'm glad to see they're bringing back some favorites. i.e. I ordered a pair of Tech Mesh that I missed out on the first time around. Now they just need to re-release the quiet stripes and I'll be a happy camper!

Anonymous said...

I got a pair of Parallel Stripe Wunder Under crops in Dec. 2013, and am personally a little disappointed to hear about a second run in stores now.
I killed myself to find a pair in December, but told myself that it was worth the trouble for something "special" & "unique". That's a big part of the appeal & what pushes many of us "addicts" to set our alarms for 3:00 am on Tuesdays :)

Now. Not so much...
To be 100% honest (& maybe risk sounding pathetic/brainwashed), I most likely would never have purchased the crops in the first place had I known that Lululemon was only going to re-release them 3 months later.

This type of "re-release" could definitely curb my "I just have to buy it RIGHT NOW before it sells out!!!" spending. Which is pretty much the majority of my "full price" purchasing.

Anonymous said...

Love that Lulu is doing second runs, personally I would love it if they ditched the scarcity model. Can't say I care if someone else is wearing the same pants, as long as I can get the ones I want. And higher production levels means items tend to get discounted more frequently (and with the evident decline in quality the prices are going to need to drop or manufacturing is going to have to move back to BC) Suppose it would destroy some eBay businesses, however the general opinion on this blog seems to be dislike towards to the larger eBay sellers. As a previous eBayer (yes I flipped Lululemon in large quantities as recent as a last year), I have to say the eBay hate is a little ironic on Lululemon's part. eBay significantly contributes to the scarcity model... I was surprised at their recent ban on certain eBay sellers; perhaps, upping the production levels would be a simple solution to Lululemon's qualms with large quantities of resale. (Is this partially the reason for the change??) Would LOVE to sit in on a marketing meeting with Wilson and the execs! Any thoughts out there?
C

Maka12 said...

Love the parallel stripe WUC the most comfy I own. I also got the tech mesh pants the first round in inkwell. Funny I got these popular ones considering I don't have the weekly lll budget like most addicts have:) I love the U-village store if there are any Seattleites here always score bras on sale, and if anyone is wondering, the free to be wild bra in all the new colors, tonka stripe etc is available.

Anonymous said...

Well said, anon at 4:49 pm. I agree completely.

LuluAddict said...

@kilo whiskey- Good point about Vintage pink and partial outfits - I totally agree there. I was waiting for a lot more in that color, too.

lol 3:53 pm

@ anon 4:49 pm - I agree with you, too. You definitely feel you need to be 'on the hunt' to get something white hot as Milky Way, Beachscape, or Camo. All those pants flew off my local store shelves within hours the day they hit the stores. I guess time will tell if this becomes the new model.

However, it was VERY odd that the PS WUCS did not come in the size 10 in North America. I can't recall a former instance where this happened so I had suspected issues with production. Maybe this is a makeup run and a one time instance.

The late December/early Jan releases were very sparse and people were suspecting there were some issues in production/quality causing holes in the release, so that it was smaller than normal. Like Kilo Whisky pointed out earlier, she was expecting more Vintage Pink items to show up - like a CRB. I almost suspected items that didn't pass quality muster didn't make it to the floor.

Anonymous said...

Anon at 4:49 pm I am so with you! While it's great to see the PS WUCs in a full size run (come on, that should should have happened from the beginning) I really don't like the idea of re-releasing has-beens. I am so over colors like Angel Blue, Power Purple, Bordeaux, etc. because they're no longer unique and I see them everywhere.
Seriously, if I wanted to look like everyone else at my gym, studio, and grocery store I'd buy Nike. Come on now.

Anonymous said...

I'll spend much more money at Lululemon if they drop the scarcity model! I follow this and other Lulu blogs and get excited about the new items coming out, until I realize I'll never get my hands on them. It infuriates me to think that I've set an alarm to wake up for the uploads just to watch items sell out in minutes in my size. Sometimes, I've made the effort to go to the store on product drop day to pick it up, but more often than not, they've already sold out too by the time I get off work. Eventually, I had to stop the madness! I've spent much more at athleta lately than Lululemon, but would love to return to the fold if they start making enough of the items I actually want so that I can give them my money! I'm trying, LLL! Throw us some love! (And some Milky Way wuc!)

kilo whiskey said...

The GE's in one of my 2 "local" stores (both are 1.5 hour drives) are wonderful about letting me call and asking for specific items and holding them for the day until I can get there. It saves me an unnecessary trip. They are also very frustrated with the newer releases. Also, the other local store says they get a log in advance of the week's shipments so they know what will be coming in advance. I am sure that is the case for all stores. They just don't want to admit it.

Anonymous said...

Hmm not sure how I feel about this. I have the parallel wuc from Dec and it kind of takes away from the hunt. If this is a trend moving forward I definitely won't be buying as much on impulse. Good for my wallet, but how boring.

Anonymous said...

A bit off topic perhaps but does anyone know if Lulu releases the same styles/colors in every country? I have been waiting for a "fresh teal" Free to Be bra for a few months now. It was released in Australia about 1-2 months ago (before the Bali breeze/ fresh teal) but not in the US. Does anyone know if it might be released in the US in the coming months? Thanks so much!

Anonymous said...

I don't like all these colors and prints that do not coordinate being released at the same time. I usually buy a skirt or crop plus a jacket. If there is not a good choice in the bottoms, then that affects me buying the matching top, and vice versa.

If they get rid of the scarcity model then they will devalue their goods because there might be so many items left over that they get discounted. For their bottom line that might mean paying to get more items made but then making the same profit as before because a percentage of the new items go on sale. It is a fine line. I think getting rid of the scarcity will make it more accessible to more people but as a result, hard core followers like us will not like that we no longer own really exclusive, hard to find items.

Anonymous said...

Maka12, thanks for the heads up! I live on the Eastside, but work in Seattle. I guess I should stop by U Village and check out the Lulu there more often (I maybe stop by there once every quarter). The Alderwood store is pretty nice. It's smaller than the Bellevue store, but the people who work there are super nice. The Bellevue peeps are too. I am a frequent flyer at the Bellevue store.

Anonymous said...

Does anyone know if all stores received the second run or just certain stores?

Anonymous said...

U Village is my go to store as well. The eds there are so nice. Whenever they see me, they grab the basket of toys for my little ones and set me up in the big dressing room. I think that's why I don't end up going to the other locations. Nice to hear from other Seattleites on here!

LuluNZAngel said...

Just a theory but these so called "second runs" could be to do with the fact LLL has ventured into the Southern Hemisphere where our seasons are the opposite of yours in US & Canada. They can't sell warm jackets, pants, hoodies here in Summer - they just wouldn't get bought, vice versa for shorts, tanks in winter. I've been eagerly awaiting all the gorgeous colourways and cosy items I've been seeing you guys get over your winter - they'll be producing this same stuff for us down under for our coming winter as it wouldnt make sense to come up with a whole new winter line. So maybe these "second runs" are popular items they've decided to make more of for our winter and bring back to you North Americans?

Anonymous said...

Anyone willing to angel me a pair of the Parallel Stripe Wunder under Crops Sz 4 ? I would be more then happy to return the favor ! Here's my email rayal@rocketmail.com Thxs.

Anonymous said...

If so, this is to my advantage. I quit my gym years ago and only run outside or work out at home now, so I have no interest at all in what other women are wearing. I just care about what *I* like, the colors that suit me, what performs well for the workouts I do, and what looks good on *me*. I haven’t tried to hunt down any of Parallel Stripe, Beachscape, Milkyway, Camo Anything, etc. etc., because regardless of their scarcity/popularity, I personally didn’t like them. (I passed on the Milkyway WUP that somehow were still sitting there when I got up on Tues AM for this reason!)

Sometimes I think the “hotness” factor gets played up by the online community (“it’s going to sell out quickly!” “they were flying off my store’s shelves!”), which can have the tendency to make an item seem more appealing than it might actually be to me if I hadn’t read such comments. I’ve learned to take an objective look at any item I’m contemplating purchasing and ask myself if I would be interested in it if it was hanging on a hanger in isolation, and I didn’t know anything else about it - what company made it, how popular it was, how quickly it sold out in a store, etc. By doing this, I’ve found I don’t like a lot of the “hot” items, I do love a lot of things that don’t sell out quickly and might even make it to WMTM, and I don’t get caught up in any buying frenzy.

That being said, at times my tastes DO match the latest hot/popular item, and sometimes then I miss out (because I don’t live near a store, and I don’t stay up for uploads ever, regardless of what’s coming). And I never have, and never will, buy any item of clothing, lulu or otherwise, above its retail price. (I donate all my own used lulu to Goodwill - I don’t resell it or even take it to a local consignment shop.)

So, yes, I would love to see less of the scarcity model. Maybe not a lot less - I have to admit that even I enjoy finding something before it sells out - I think that kind of “hunting” instinct is in

Anonymous said...

Re the scarcity model - I think it depends on who they are targeting and what customer market they want to grow. There are a lot of people who don't wake up for uploads or don't have time to stalk stores who would buy way more if the product was actually available for purchase. There seems to be more backlash when items are limited then people wanting to keep items scarce. I think they can still make more without devaluing their products. You wouldn't even know some products were up loaded bc they are only on the site for a few minutes. And I've never felt brainwashed enough to buy a lulu item just because it's scarce so I can be exclusive, lol.

Anonymous said...

it's really strange to read b/c last week it seems everyone was so upset they could not get certain items demanding lll make more, then when they do, it's also not what people want. having been a lll buyer from way way back i sort of hate when things are re-released (wraps, sweaters, colors etc) but on the other hand i understand it and also am happy for those who didn't get the item on initial release or didn't like it (sometimes those archive comments are hilarious) but now their tastes have changed and they have to have it. so i'm glad when they can buy. but i don't think we can have it both ways, i think the same of ebay selling, either everyone should be able to sell their items when and for whatever they please or just not - it's strange people think "oh those ebay sellers marking up" but then next season are thrilled to sell their own items for as much as possible... - i don't mean to offend, just my opinion. personally i think the lastest patterns are so inferior to the patterns/quality of old even as recent as 2009-2011, but people now crave and don't want to miss that next "quiet stripe" or "galore stripe" - i have both and would be sort of sad to see them released again b/c they are so unique and special, however if they were released i know the quality would be no wear near what i have - but they would still sell out instantly. this is an AWESOME blog and a wealth of information for reference (past posts) as well. thank you for all the very HARD word you do!

LuluAddict said...

@LuluNZA Angel - I was thinking that, too. That lulu know has to blur the seasons since AUS/NZ are opposite of us so the releases have to more year-round. However, people are spotting Inkwell Paisely CRBs in their stores this week and those are seasonless. Hoewever, I don't think those were second production runs, just unsold product that is being given another go-round.

LuluAddict said...

There is definitely something to the psychology of bagging a very hard to find item and obtaining something other people want - it is a *huge* part of the lululemon appeal so I think the company has to tread *very* carefully if they are going to start making second production runs of very popular items. Lots of companies use limited editions/limited production runs/"rare" to sell things - Lego is one. Or, the latest Xbox1 had "Day 1" versions of console or "day 1" versions of new games.

LuluAddict said...

@ anon 4:23 am - The on-line community definitely ramps up interest in items. I've fallen prey to it - the Gratitude Wrap is an item a TON of people like and will pay $400+ for used, older colors and I've ordered three GWs when they've been re-released because I get sucked in to the hype and returned every one of them. Sometimes you have to sit on the item for a week and let the thrill of the hunt fade away. The new Here to There Dress is another case where I wanted it once I heard it was so hard to get. But I after I took an objective look at how much I would wear it and whether it looked that great on me, I've decided to pass it on to a friend who has been looking for it. If I had an endless supply of money, I'd probably keep it but there are other items coming up (ex. Antidote CRB) for example that I want and will get a lot more wear out of it so it had to go.

Anonymous said...

I like if Lulu just makes more, especailly the popular items, so that we all get what we like with a regular price, and no need to waste our money on eBay. Why mind if somehow there is another lady wearing the same gear in your gym? In all product reviews, there's a question like: would you recommend it? I guess everyone should input a NO! (Why?? Because I don't want others to have the same gear as me?) We've seem enough chestnut Classic Uggs or Black Tall Hunters with all black Wunder Unders on the streets or in the malls, I only think: Ha, Uggs so warm and classic, no wonder everyone wants a pair!

Anonymous said...

Ending the scarcity model of doing business would increase LLL's profit and along with customer brand loyalty. The question has always been -- Do they want to sell merchandise? Or, do they simply wish to control their customers? Hopefully they've come to the realization that they are running a retail business, rather than an experiment in using Landmark / EST techniques on their customers.

Anonymous said...

My take on the re-release is that it is probably old stock. OT I saw a size 2 pair of run speed shorts at the Union Square NYC lulu. I asked one of the educators who actually approached me and said "wow you've been here a lot this week". she said that they only got a few of the beachscape items and people were waiting for the store to open to get a hold of them, the same with the camo stuff.

M

Jennifer @ Running on Lentils said...

I'm the same as Anon 4:23. I either run outside or do yoga or work out at home, so I don't care what others are wearing. My purchases depend less on what's hot and more on personal decisions (Can I run in it? Can I also wear it for yoga and/or for casual wear? Does it go with a lot of my current workout wardrobe?) I've also never re-sold Lulu stuff, even the things that are now too big for me (heathered paris pink Push Ur Limits in size 8 anyone, ha ha!). So I'm all for less of the scarcity model. My only regret with the PS WUCs is that I really wanted them in December but ended up with the WUPs because the WUCs were sold out. Oh well...I do love them, just won't be able to wear in the summer.

Karin said...

When I was a lulu newbie, I totally got caught up in the scarcity model hype and would buy things right when they were released in case they sold out.

Since then I've become smarter. The only items that I'm allowed to buy online are CRBs and all sport bras, which I wear every day. That's also if I only really am in love with the color.

If I'm on the fence about a color or am interested in something else, I need to go to the store to scope it out. More often than not, I don't make it to the store and don't spend the money.

Anonymous said...

Anon 3:41, which Fleur and Camo Jackets are back in stores? The Forme or Rise and Shine?

Anonymous said...

I am more inclined to believe that the PS WUC showing up in stores now are old stock. My theory is this - LLL can't be bothered to spend some money and make a website that doesn't crash/screw up/make everything a mess. Now it is becoming evident that they can't spend the money for an inventory/distribution model in their warehouse that can also keep up with the less than adequate website. So likely, someone found a huge stash of PS WUC and said 'uh, what should we do with these?'.
As a business owner who does some online retail business, as well as supplies distributors across the country, I would never EVER put up with my website being in the state that LLL's is in. EVER! Nor would I continue to do business with a distributor who had a week of downtime and couldn't discuss the reason why openly. LLL has continued to post pics and comments about the new &Go line but they have not posted a comment (except in response to others) about the super huge glitch that is going on right now. Not cool!
You can only pretend things didn't happen for so long before they blow up in your face - ask Rob Ford!
As for their comments on FB that they intend to still get our products to us in the time in normally takes? Well they would have had overnight mine today to get here on Monday in order for that to happen - I'm not holding out much hope. I'm not even sure I believe the hot items are going to get to me at all!

Maka12 said...

Also at the U villlage store, I was able to get the fatigue studio pants. They have cadet blue as well and it seemed a decent amount of sizes! I just love fatigue and cadet colors, not because of the hype. I leave the pink and purples to everyone else:)

Ms. B said...

I'm still on the hunt for the Macro Micro Inspires in a size 10. If anyone has seen them and can grab a pair, I would GREATLY appreciate it! I have been calling my local store in the Dallas area everyday.
krissy.birge@gmail.com

krissyb said...

I would love a pair of the Macro Micro Inspires in size 10. I have called all my local stores in Dallas daily :(
If anyone could angel them for me, promise to pay you back!
krissy.birge@gmail.com