Wednesday, April 3, 2013
In breaking lululemon news, Sheree Waterson, lululemon's Chief Product Officer, whatever that is, is stepping down, effective April 15th. She's been with the company since 2008. I'll lay equal blame at her feet for lululemon's decline. While cutting back on quality to fatten profits is probably best laid at CEO Christine Day's feet, I'll blame the crappy product mix at Waterson's. Analysts seem baffled by declining same store year over year returns. Want to know one big reason why? Bad product mix, for one. For a company that is known for yoga products it has been putting out fewer and fewer tank designs, particularly those with built in bras, over the last year or so. I believe it's because they offer less profit than cheaper to make bottoms or higher margin outwear. However, I have to believe the typical customer owns at least five times as many tanks as pants. I know I certainly do. The company also badly misjudged its Christmas selling season and dropped a lot of popular gifts - french terry products such as the wraps, Scuba (changed almost beyond recognition and certainly beyond usefulness for cold Canadian winters), dropped french terry sweat pant perennial favorites such as Lulu and Cuddle Up Pants, to name a few items. They also devoted way too much of their product lines to awful color blocked combinations such as Navy/Orange (Inkell/Flare) and Blue/Yellow (Limitless Blue/Clarity Yellow). I hope lululemon hires someone with a much better feel for what their core customer wants and a discerning eye when it comes to deciding which runway trends to incorporate into activewear.
Posted by LuluAddict at 3:46 PM
New Pinkelicous Beach Runner Crops, shown with the Inkwell/Black Mile a Minute tank.
More Beach Runner/Mile A Minute Tank combos.
|Shown with a Faded Zap Swiftly LS|
Beach Runner Croos
Some Pace Setter Skirt outfits
|Shown with the white Forme|
|Shown with the Stash and Dash Pullover|
Pace Crop outfits.
Some nice straight-on photos of the Mile a Minute tank.
Posted by LuluAddict at 1:52 PM
|Shown with a Throw Me Over hoodie and Pop Orange Pace Tank|
|Also shown are Pace Tights and Mile a Minute Tank.|
The new Groovy Run Shorts in Beach Blanket Blue and Parfait Pink have hit the stores.
|Shown with Out and About Pants|
|Shown with Pinkelicious Pace Crops|
|Shown with Work It Out Pants in Kayak Blue|
|Shown with white Studio Pants|
|Shown with Work It Out Pants|
|Shown with the Vinyasa Surf Tank and Gather and Crow crops|
|Shown with Kayak Work It Out pants|
More Throw Me Over Hoodie Photos.
Fresh Teal Vinyasa Surf Tank and Beach Runner Crops.
|Vinyasa Surf Tank with Coast to Class Pants|
The Dune Vinyasa Surf Tank is pretty, paired with Gather and Crow Crops.
Posted by LuluAddict at 1:42 PM