Tuesday, September 17, 2013

New Shopper Totes (Updated)

This photo came up in my news feed earlier today but comments about it made me want to take a closer look at it and post it. Not one of the prettier bags, that is for sure.

From a reader:

What is up with their new bags??? I get the concept of everything in moderation but then they write out the concept with letters made of cigarettes, joints, condoms, alcohol, unidentified pills, junk food, poker chips and syringes.... Huh?





I got the new shopper tote with my order today so here are some close ups of the items that make up the letters. 

40 comments:

Anonymous said...

marketing, fail.

Anonymous said...

Just got two of those bags at my brick and mortar store. After being unable to purchase the plum stripe Vinyasa scarf online this a.m., I ran to the mall this evening. Not sure it will work for me, it's a lot of fabric. I'm going to try it out at home with the tutorial video. It might be too much fabric for me (I'm short!)

Anonymous said...

I got a new bag today because I was shopping at the store and bought some stuff. I asked for a large because I always like to have a large and small of the new bags when they come out. I didn't realize what was in the pictures until I sat down and looked at it. You should have seen my face when I realized I was parading around south coast plaza with a bag with condom pictures on it!

Ljg680 said...

Lol!!! I know! Luckily my daughter is 2 and not 10... I'm sure I would be getting questions otherwise. It's tricky because the bag at a distance is catchy, especially with the blue. I think they could have accomplished the same thing with junk food pics and left out the heroin syringes, joints and condoms.... Geesh

Anonymous said...

poor taste for sure is all I have to say- they should just stick to making clothes!

Dewa said...

WTH?!

Anonymous said...

Sometimes, I think Lululemon tries waaay too hard to be all hip and edgy. This bag is an epic fail. Instead of being too cool, it comes across rather douchey. (I'm actually surprised they didn't have a box of Massengill or a douche nozzle included in their collage of fail).

Anonymous said...

I got one of these at the La Jolla store today. When they first pulled it out I thought "oh yay, new bags!". Upon further inspection at the gym I was like "wait, wtf is this?!?!?". Needless to say, this will be staying in my closet. Syringes/pills/condoms aside, it ain't even cute.

Anonymous said...

Ugh... These bags are awful. I normally love them but I won't be reusing these ones.

Anonymous said...

Really?!? I guess I'll be taking my own bag to the store with me (thank goodness I have so many huh?) because I'd be mortified to carry that thing.

Samantha said...

Beyond what the photos are of, it's kind of ironic that a company that strategically drops product once a week, knowing much of their following will purchase on a regular basis, is preaching about brahmacharya!

Anonymous said...

Fail. I can see how this is making fun of the idea that the body is a temple, and I can laugh at myself because Lululemon is my vice. But it seems to also be saying that it's yogic to have cigarettes, joints, condoms, alcohol, unidentified pills, junk food, poker chips and syringes in moderation? *shakes head*

Anonymous said...

Very poor taste indeed. What does the saying even mean?? Not even worth googling. Who cares. I bring and old bag with me when I go to lulu now, unless there is a cool new one, so I'll pass on this joke. Thanks for giving us advance warning though.

Anonymous said...

Inkwell vs. Soot Light Inspires

I'm the girl that posted over the weekend that I had purchased the soot light in store and was waiting for my order to arrive on Tuesday, yesterday, with the inkwells.

I've tried both on - have not worn either yet for a workout so can't comment on sweat marks (not sure I'll be keeping them both yet) but they both have great compression, very smoothing on the bum/upper thigh area and both seem to have very little sheerness although the inkwell is the tiniest bit sheer. Now when I say "sheer" neither pair are sheer at all standing up but the inkwells are just the tiniest bit sheer in a very deep squat while the soots are not which surprises me because in my experience the lighter colors are usually sheer. Now I can't decide which ones I like better!!! The inkwell is dark and slimming but I've wanted a grey luxtreme crop for so long! I'm just wondering if a darker grey will come along - soot light is nice but is just that "light"! A nice dark steel grey would be swell.

Hope this helps you ladies out there trying to decide. Also, the soots have not been online yet but the Wayne PA store had them in stock last week...and I snatched them right up! For reference, I'm a size 4 in almost everything lulu - 5'4" - ~115 lbs.

macfrannie said...

I'm not a prude by any stretch, but I think this is a bit too much.

MacF

Anonymous said...

I remember reading that reader's comment and wondered what I hadn't seen yet. I thought she might have been talking about the inside lining of a bag.

Wow, definitely a shopper bag I do not want to have and agreed, absolutely in very poor taste. Maybe they'll get some deserved backlash on this one.

Disposable Income Girl said...

I agree that this is extremely poor taste. They're insinuating that it's OK to indulge in IV & recreational drug use etc IN MODERATION? Hmmm really LLL? Great example for our youth.

Anonymous said...

New WMTM is up!

Anonymous said...

i like the shopper -- it does say some things we should avoid altogether! if nothing else, it's getting people talking.

Anonymous said...

It might be interesting to note that Vancouver is home to Insite, the only supervised injection clinic in North America -- a 'safe' places for IV drug users to use. (People on staff to assist with ODs, clean needles, etc.)

It's a really interesting debate. (More info here: http://en.m.wikipedia.org/wiki/Insite)

I think it's an edgy and controversial message in this bag, but I think it's thought-provoking and acknowledges reality. We should STRIVE to be free of unhealthy things, but not everyone has that discipline, or it's a long road to get there. Until then? Moderation. (And this all comes from someone that doesn't do drugs or 'party' and never really has!)

Ljg680 said...

I was thinking the same thing!

Anonymous said...

Thanks Anon @6:29AM! What's up with these weird times!!

sophia said...

Let me a take a shot at lulu's thinking here. Firstly, it's a terrible bag - condoms and syringes aside, it's just plain ugly. But I think I know what lulu was going for:

bramcharya means moderation OR non-excess. the bag doesn't make sense if you use the "moderation" translation. however, if you think of it as "non-excess" it makes more sense. each of the items pictured on the bag represent excess. lulu isn't saying to shoot heroine in moderation, lulu is saying that heroine is excessive behavior. the parenthetical quote on the side of the bag "(and hey, there are some things we're better off avoiding altogether)" reinforces this translation of brahmacharya (rather than the "moderation" translation). so no, i don't think lulu is saying that we should have all things - including heroine - in moderation. i think lulu was trying to be ironic by writing "non-excess" in items which represent excess.

ALL THAT SAID, it is a fugly bag, and a bad idea. you really shouldn't need a college degree in art history or literature in order to interpret a SHOPPING BAG properly, so as not to be offensive!!! like, really?? bad idea. epic fail.

Anonymous said...

I think the point that Lulu is making is supposed to be ironic. I mean, their bags say friends are more important than money, and if you are a lulu shopper, you know they aren't cheap!

Anonymous said...

From what I understand the actual term didn't originally mean moderation, it meant celibacy, so it should mean to stay away from those things if taken more literal from the original language? Just something to think about maybe.

Luli Designs said...

Just a note to add to this discussion...This is what it says on the side of the bag:
"brahmacharya (moderation, non-excess) This yama, or yogic philosophy, teaches us to recognize that moment of "just enough" so we don't move past it into uncomfortable excess. Maybe it's by pushing away the plate of french fries or using our pent-up energy for a run. By focusing inward, we keep our bodies healthy and energetic. (And hey, there are some things we're better off avoiding altogether.) Where in your life could you practice moderation?"

Part of it is about moderation but it is also suggesting there are things that we should not do at all. I think this is an interesting conversation to ask us to look inside ourselves and moderate our actions, behaviors and indulgences.

Anonymous said...

Sophia, 10:18, and luli designs - your explanations all make a lot of sense. Thank you! Although yes it is still in bad taste putting those pics on the bag esp since so many of us are moms!!

Ljg680 said...

Don't get me wrong , i dont think they were saying heroin in moderation is ok. their definition of brahmacharya seems a little loose but I'm not criticizing the bags for using the practice of brahmarcharya or practicing celibacy. They could have accomplished it without pictures of things that make me not want to carry the bag around :(

yogibabe said...

@Sophia and Luli Designs
Agree with your take on this. The translation of brahmacharya that lulu takes is just not right in the context that they are portraying in the graphics of the bag (which is so "uncollectably ugly"). Celibacy or abstaining from excesses. I guess they can explain those pictures as things to avoid with "divine conduct".

It's just ironical to have lulu is using the yamas on their shopping bags, in the first place. Like the last one "Asteya" ( which is actually quite pretty). Non- coveting is not what lulu promotes. I'm always coveting one thing or another from the new uploads and don't get me started on Ahimsa! I am doing "harm" to my wallet on a weekly basis!!!

Anonymous said...

the bag is kinda funny to me. I was just at the local Union Square NYC store getting the last pair of reflective inspires, and said not to the bag, not that I didn't like just that I have too many lulu bags and I am tired of advertising for them all over the city.
I think luli designs has the best response to the bag. design wise the whole shock a la benetton is so late 80's early 90's

M

Anonymous said...

Good conversation. And thanks for the info about insite, because it is an interesting debate and it's a good reminder that in some more progressive countries, drug use is handled very differently. I do think in America we overcriminalize (if that's a word) drug use in general. Just one opinion...

That said, the bag really is ugly!!!

Shaina said...

I hope i really don't get that with my online orders.

Anonymous said...

Even if one understands the subtext of the bag's message, sorry, it's in poor taste coming from LLL.

"Poser" in particular was funny. This one is not, not even in an ironic, cool way. (And it's definitely an ugly looking bag.)

Anonymous said...

Plus if you google it, it stands for abstinence in a sense! I will be tossing my in the dumpster (insert eyeroll) LOL

This has to be the weirdest company on the planet! I am so over them anymore!

Anonymous said...

Well, I need to practice moderation and stop buying so much damn lulu!!! Just such a joke coming from them- love the clothes and design, hate their condescending attitudes and you should do this bs. Make clothes, don't tell me how to live my life. Especially don't tell me not to covet and not to overdo anything when their whole marketing model is "buy this now or it will be gone in a day!". That's my 2 cents for what it's worth...

Anonymous said...

I went into the Rideau Centre store today and saw these! I had seen the lost before I went in and then I saw a lady carrying it around. When I bought my stuff the guy me a normal one with the quotes. I am only 18 so he probably used his judgement on that one!!!

Anonymous said...

Just thinking out loud... most of the items on the bag are addictions. Just like lululemon is an addiction for many of us. And certainly, most of us have MORE than a 'moderate' amount, definitely an 'excess' of lulu clothing. So you could look at it two ways... either lulu are laughing all the way to the bank at their addicted customers and we should learn to recognise that it's not just drugs/pills/condoms which are unhealthy addictions, or we should applaud lulu at the clever double meaning of the bag.

Anonymous said...

Right on 7:03! I second that and then some.

I wouldn't put buying too many fancy exercise clothes in the same category as being hooked on heroin or pot. The latter is truly unhealthy the former is not. Sure, if you buy so much lulu that you can't afford to pay your bills, then you have a problem and need to practice some self control, but it's not something that you can die from like you can from a drug overdose.

Anonymous said...

Well crap! I didn't even notice what was on the bag til LLA brought it to my nearsighted attention. I bought a friend a Fast Cat skirt for her b-day, and now I feel a little badly about giving her this bag with her gift in it. (I'm lazy, I didn't want to have to wrap it). Shoot!

Anonymous said...

Well, I wish I had read this before taking my lunch in the bag to work yesterday and leaving the bag on my desk. I am a teacher. In an elementary school.

Note to self- actually look at the bag you are carrying.