Okay, I hate the "We Made Too Much" name change for the Loot section. Why did you change this? It acknowledges that you misjudged the market for your goods - not a good thing. "Loot" was quirky, fun, and kind of like a code-word among people-in-the-know. It implied a deal for us, without admitting any errors in judgment in manufacturing on your part. WMTM is so ordinary, dull, un-inspired. Who told you that the "Loot" name was problematic in the first place? Consider changing it back.